Dave Beer has had a new article published open access in the journal Big Data & Society. The piece, which is titled 'Productive Measures: Culture and Measurement in the Context of Everyday Neoliberalism', uses football as a case study for exploring the power of big data. The piece uses football to explore how systems of measurement shape behaviour, decisions and produce outcomes. The findings though stretch far beyond football. The piece uses the concept of productive measures to think about the way that data about us shapes culture, society and our everyday lives. This article builds upon and extends some of the ideas that can be found in his earlier book Popular Culture and New Media: The Politics of Circulation, which was published by Palgrave Macmillan in 2013.
You can read the new article on Productive measures for free (it is entirely open access) here http://bds.sagepub.com/content/2/1/2053951715578951