'Last year in March I received an email from the BBC who wanted to ask some questions about the book I'd written Celebrity Culture and Crime in which I had done a case study of the East End of London 1960s gangster twins, the Krays. Phone conversations followed emails and before I knew it I had been asked to be an 'expert' on the Krays and to walk the Hairy Bikers through a murder scene in The Blind Beggar pub in London. It was an offer I couldn't refuse despite being horribly nervous at the thought of appearing on national television.
|The Hairy Bikers|
For fellow academics thinking about how to make the most of media opportunities and to turn it in to impact I would encourage you to consider keeping evidence of how you contributed. Are their suggestions you made that led to a change in emphasis or direction of the debate? If there were phone conversations make sure you send a follow up email confirming what you have suggested - keep the paper trail. We are now (somewhat sadly) in a time where it is vital to think tactically in order to maximize your impact.'